Job Description

The National Sales Representative will be responsible for developing and managing sales within a defined U.S. territory. This individual will build and maintain relationships with decision-makers at grocery chains, food processors, and independent butcher operations. The role combines strategic account management with hands-on equipment and supply sales, requiring a balance of consultative selling, technical knowledge, and industry insight.

This is an opportunity to join a growing, entrepreneurial team with a respected national brand and the resources to win in the market.

• Develop and execute a territory business plan to drive revenue growth across assigned region.
• Identify, qualify, and close new business with grocery chains, processors, and meat markets.
• Manage and grow existing customer accounts through consistent contact, relationship building, and consultative selling.
• Conduct on-site and virtual equipment demonstrations and presentations.
• Collaborate with internal teams (operations, customer service, marketing) to ensure smooth order fulfillment and customer satisfaction.
• Attend national and regional industry trade shows and association events.
• Maintain accurate activity, pipeline, and forecasting data within the company’s CRM system.
• Provide market intelligence, pricing feedback, and competitor insights to leadership.
• Uphold company values of integrity, responsiveness, and professionalism in all client interactions.

Required:

• 3+ years of sales experience in food processing, grocery equipment, foodservice supplies, or related B2B industrial sales .
• Proven track record of achieving or exceeding sales targets in a multi-state territory.
• Strong technical aptitude; able to learn and present mechanical and supply solutions confidently.
• Excellent relationship-building, communication, and negotiation skills.
• Self-starter with the ability to work independently while collaborating across a remote team.
• Willingness to travel regionally and attend industry events.

Preferred:

• Experience selling to grocery chains, meat processors, or food distributors.
• Familiarity with ERP/CRM systems (HubSpot, Salesforce, etc.).
• Existing network within the grocery or food manufacturing industries.

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