Job Description

JOB DESCRIPTION

The Digital Channel Associate owns the digital activation and e-Retail presence for the Home brand portfolio in North America. This role acts as a partner to Marketing peers, ensuring digital assets and campaigns are optimized across platforms including Instacart, Target, and other key e-Retailers. Responsibilities include managing platform operations, monitoring performance, driving insights, and supporting broader portfolio and brand strategy initiatives. The Digital Channel Associate also collaborates closely with Marketing, Commercial Strategy, and external partners to execute digital programs, enhance shopper engagement, and maximize online sales. The role ensures portfolio consistency across digital channels by maintaining up-to-date content assets (product descriptions and images) and aligning pricing and promotional activities across D2C, Amazon, and e-Retail platforms.

Essential Duties:

• Responsible for the digital activation strategy across Instacart, Walmart, and other e-Retailers, including display and search spend allocation, targeting, creative strategy, and integration with national campaigns
• Set benchmarks, monitor performance, and generate insights to optimize digital programs
• Support execution of digital strategies, coordinating with agencies and internal teams to ensure campaigns are on brand and meet performance objectives
• Partner with the Marketing Home, Brand, and eCommerce teams to ensure digital activations are aligned with overall brand and portfolio strategies
• Ensure content assets (product descriptions, images, and related materials) are updated and consistent across all digital platforms, including D2C, Amazon, and e-Retailers
• Monitor and align pricing and promotional activities across channels (Amazon, D2C, e-Retail, etc.) to ensure consistency and adherence to brand guidelines
• Track category trends, competitive activity, and consumer behavior to provide insights that support portfolio development and digital strategy
• Assist in broader portfolio strategy projects
• Oversee POs, budget administration, vendor setup, and invoice management to support the Home Marketing team’s operational and financial needs

REQUIRED SKILLS AND EXPERIENCE

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 1-3 years in digital marketing, online activation or related experience
• Strong project management, analytical, and cross-functional collaboration skills
• Knowledge of digital merchandising and online shopper behavior are a plus
• Strong communication skills
• Strong proficiency in PPT, Excel
• Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.

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