Job Description

Intune Physical Therapy: Brand Manager

Classification: Exempt

Reports to: Director of Marketing

JOB DESCRIPTION

About Intune Physical Therapy

At Intune, we build deeply personalized physical therapy experiences. As a family business, we launched Intune with the core belief that physical therapy should be personal: a personal plan of care tailored to each individual’s goals and circumstances, and an outstanding patient experience based on personal and lasting relationships. We believe that by prioritizing the individual and committing to their long-term and full-body healing, we can make a profound and lasting impact on our patients and our communities.

Our parent company, Highland Ventures , is a national venture management company focused on strategically developing and operating businesses centered around its real estate portfolio. A family-owned business, Highland Ventures operates in the real estate, foodservice, and healthcare industries, while also evaluating other industries for investment. Our current businesses include:

• Hoogland Restaurant Group: The largest franchisee of Marco's Pizza with 130+ locations.
• Legacy Commercial Property: Own and manage over 700 commercial properties.
• Highland Pure Water & Ice: 24/7 kiosks with over 70 locations in 10+ states.
• Intune Physical Therapy: A physical therapy brand currently being built from the ground up.

About the Role:

The Brand Manager at Intune Physical Therapy (Intune) plays a crucial role in shaping and executing our marketing strategy to achieve our business goals. In this position, you will develop and implement strategies to drive patient volume growth and improve our patient experience. This role requires both strategic vision and hands-on collaboration. You will work closely with our clinic teams, our referring physicians and our internal teams to lead initiatives that support our clinicians in delivering the highest level of care.

What You’ll Do:

• Brand Strategy & Vision: Collaborate with marketing leadership to craft and execute a brand strategy with programmatic solutions that help us grow while also supporting best-in-class patient care.
• Campaign Ownership: Lead the planning, execution, and analysis of high-impact marketing campaigns at the clinic level, and the corporate level, that focus on growing patient volume and building our brand.
• Local Clinic Marketing: Provide solutions and support to clinic teams, offering programs and resources that help them grow.
• Creative Oversight: Collaborate with our shared services team to ensure all marketing materials are aligned with brand guidelines and we’re consistently pushing to develop new avenues of marketing growth.
• Performance Analysis: Monitor campaign performance metrics and use data-driven insights to improve ROI.
• Support New Clinic Growth: Lead the marketing of new acquisitions and site openings, ensuring they deliver impactful results and align with long-term business goals.
• Continuous Improvement: Continuously seek process improvements to manage your workload and ensure we’re running as efficiently as possible.
• Industry Expert: Stay ahead of industry trends, competitors, and consumer behaviors to ensure the brand remains innovative and competitive.
• Budget Management: Manage clinic marketing spend and allocate budgets based on effective marketing strategies. Maintain accurate tracking and reporting.

You’re a Match If:

• You have healthcare experience and understand how to grow patient volume in a multi-brand, outpatient environment
• You understand brand architecture and know how to expand the reach of a healthcare brand.
• You understand how to translate patient experience into volume growth
• You’re comfortable working in a smaller, high-growth environment
• You’re a creative thinker with strong problem-solving skills and a passion for innovation.
• You thrive in a collaborative environment and can manage relationships with internal and external stakeholders.
• You have experience using data and analytics to guide marketing decisions and improve campaign outcomes.
• You’re proactive, organized, and comfortable delegating tasks to focus on high-priority goals.
• You’re skilled at mentoring and developing team members to ensure they perform at their best.

Why Take this Job:

• Leadership Opportunities: Be part of a team of passionate and talented team members who share a commitment to delivering exceptional results.
• Creative Freedom: Bring your ideas to life and innovate within an environment that values creativity and originality.
• Growth Opportunities: As the company continues to expand, you’ll have the chance to grow with the brand, taking on exciting challenges and career development opportunities.

About the Marketing Team:

Our team identity is one of relentless drive to move efficiently, think creatively, take ownership, and work collaboratively to deliver exceptional results. We’re looking for people who resonate with this mission and want to be contribute to our unique culture. We hope you’ll join us.

Position type and expected hours of work:

This is a full-time, onsite position based in Brentwood, TN. Days and hours of work are typically Monday through Friday, 9:00 a.m. to 5 p.m.

Travel:

Ability to travel as needed, up to 25%

Required education:

Bachelor's degree in marketing or related field, strongly preferred

Other duties:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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