Job Description

Job Summary

The Assistant Category Manager is responsible for supporting with developing and executing effective strategies to optimize product categories, drive profitable sales growth, support customer marketing plans, and strengthen consumer satisfaction. This role involves analyzing market trends, fully understanding the brand and product P&Ls, and working cross-functionally to achieve financial and operational excellence within assigned categories.

Job Responsibilities

• Assist in the execution of marketing strategies in retail and channel accounts.
• Assist in the demand planning and forecasting capabilities.
• Track and analyze category performance, including sales, margins, and inventory metrics.
• Plan and execute promotional events, product on-shelf pricing promotions, and other brand promotional initiatives.
• In collaboration with the Sales Team, define product assortments, pricing, marketing tactics, and promotional strategies based on data and market insights.
• Coordinate retail product onboarding submission requirements for retail accounts.
• Assist in planning and executing the in-store launch activities of new products.
• Assist in expanding the retail, wholesale, and online sales channels.
• Build customer business reviews that assess category performance and highlight opportunities for growth.
• Analyze retail data to effectively drive the Ready® brand in the market and monitor activity of competing brands.
• Support and help coordinate retail product on-boarding and field events, including in-store launch activities and partnerships that help the brand reach target consumers.
• Monitor market opportunities and competitor strategies.

Qualifications

• Education: Bachelor’s degree in marketing, supply chain, or another related field.
• Experience: Minimum of 3-5 years of category management experience, including executing promotional events, in food and beverage retail channels.
• Strong data and analytical skills.
• Proficient in using category management tools, analytics platforms, and Microsoft Excel, with strong data and analytical skills.
• Proven experience with successful customer presentations.
• Strong communication and interpersonal skills to collaborate effectively with internal and external stakeholders.

Job Tags

Similar Jobs